Algorithmic Personalized Pricing
نویسندگان
چکیده
منابع مشابه
Personalized Pricing and Quality Design
We develop an analytical framework to investigate the competitive implications of personalized pricing and quality allocation (PPQ), whereby rms charge di erent prices and o er di erent qualities to di erent consumers, based on their willingness to pay. We embed PPQ in a model of spatial di erentiation, and show how information about consumer preferences a ects multi-product rms' choices over p...
متن کاملPersonalized Pricing and Quality Customization
We embed the principal–agent model in a model of spatial differentiation with correlated consumer preferences to investigate the competitive implications of personalized pricing and quality allocation (PPQ), whereby duopoly firms charge different prices and offer different qualities to different consumers, based on their willingness to pay. Our model sheds light on the equilibrium productline p...
متن کاملThe Value of Personalized Pricing
Increased availability of high-quality customer information has fueled interest personalized pricing strategies, i.e., strategies that predict an individual customer’s valuation for a product and then o↵er a customized price tailored to that customer. While the appeal of personalized pricing is clear, it may also incur large costs in the form of market research, investment in information techno...
متن کاملPersonalized Pricing and Quality Differentiation
We develop an analytical framework to investigate the competitive implications of personalized pricing (PP), whereby firms charge different prices to different consumers, based on their willingness to pay. We embed personalized pricing in a model of vertical product differentiation, and show how it affects firms’ choices over quality. We show that firms’ optimal pricing strategies with PP may b...
متن کاملShould firms employ personalized pricing ?
The recent developments in information technology (IT) have enabled firms to employ personalized pricing. Should all firms employ personalized pricing even though the adaptation costs of such pricing strategies are not high? This paper theoretically demonstrates a situation in which all firms do not always employ personalized pricing even though the fixed costs to do so is zero. The model is ba...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2020
ISSN: 1556-5068
DOI: 10.2139/ssrn.3628684